Schema Markup Generator

Create JSON-LD structured data markup for rich search results.

What Is Schema Markup?

Schema markup (structured data) is a standardized vocabulary that helps search engines understand the content on your pages. When implemented correctly using JSON-LD format, it can trigger rich results in Google — including star ratings, FAQ dropdowns, product prices, business information, and more. Our generator creates valid, copy-paste-ready JSON-LD for five common schema types.

How to Use This Tool

Select a schema type from the tabs above: Article, FAQ, Local Business, Product, or Person. Fill in the relevant fields and click Generate Schema. The tool outputs a complete JSON-LD script tag that you can paste into your page's <head> section. Use Google's Rich Results Test to validate your markup after implementation.

Why Schema Matters for SEO

Pages with schema markup are eligible for enhanced search result appearances (rich snippets) that dramatically increase click-through rates. FAQ schema can double your SERP real estate, Product schema shows prices and availability, and LocalBusiness schema helps you appear in Google's Knowledge Panel. Validate your existing schema with our SEO Insights Chrome Extension which detects and inspects all structured data on any page.

Frequently Asked Questions

Which schema format should I use — JSON-LD or Microdata?

Google recommends JSON-LD as the preferred format for structured data. It's easier to implement (just paste a script tag in your head), doesn't mix with your HTML markup, and is simpler to maintain. Our generator exclusively produces JSON-LD for maximum compatibility.

How do I test my schema markup?

Use Google's Rich Results Test (search.google.com/test/rich-results) to validate your JSON-LD and check eligibility for rich results. You can also use the Schema Markup Validator (validator.schema.org) for general schema validation. Our SEO Insights Chrome Extension can detect and copy schema from any live page.

Can I have multiple schema types on one page?

Yes. It's common and recommended to combine multiple schema types on a single page. For example, an article page might have Article schema, FAQPage schema, and BreadcrumbList schema. Each should be in its own JSON-LD script tag in the page head.

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